Our Methodology

Infoadex’s quality policy is designed to ensure all our information is rooted in methodologically reliable data. As the undisputed authority in Spain’s advertising intelligence industry, Infoadex estimates real ad spend while continuously evolving and refining its data through strategic collaboration with key industry players. We adhere to the most rigorous internal and external quality standards (Aenor and IQnet), working in close partnership with agency and media committees and maintaining ongoing budget allocation in R&D&I. Likewise, in order to ensure that our insights remain aligned with market reality, we consult regularly with our multidisciplinary Expert Committee and engage with other key stakeholders in think tanks and professional forums. We utilize a unified vocabulary that defines industry standards for transparency, objectivity, and consistency in the advertising industry. By transforming the noise of millions of data points into clear, actionable insights, we provide the certified quality and expertise that leaders across all sectors need to make informed decisions with confidence.